Any business that has spent even a few months online working towards higher search engine rankings or more leads knows that social media sharing is an integral tool for SEO. Almost 89% of marketers agree that being active on social media will generate more business exposure. They would probably all also agree that building and maintaining a strong presence on the internet can be a lot of work. Here are a few social media tools that should help you along.
1. Social Media Tools
One useful tool is Apture, which will allow you to incorporate media such as photos, links, and videos in a dynamic layer on a page. It has since been shut down in preparation for a move to Google, but you should keep an eye out for when it returns.
When you are using a number of different social media sites, it can be helpful to have all of the analytics and activity delivered to your email. NutshellMail does just that, so that you do not have to spend time on each social media site just looking up your activity.
2. Social Media Sharing Tools
Bit.ly is URL shortener, which means it takes long URLs and turns them into much smaller addresses. The best part about this tool is that it also offers tracking and analytics for clicks on that link. When you share a link on social media, bit.ly can help you determine who clicked it, where, and when!
TubeMogul is a tool that allows you to upload a video to any number of online video sites and compare analytics for each. If you need to share videos, this is the way to do it.
3. Social bookmarking Tools
Pinterest, Reddit, and Delicious, are three tools that you want to take advantage of. Consider that approximately 70 percent of all brand engagement on Pinterest is user generated! Though in truth, there are hundreds of social bookmarking tools out there, it will be up to your business to decide which ones are worth investing time and resources towards. Whatever social media sites you choose, hopefully these tools will make your job a little easier.