The Importance of Social Bookmarking

The importance of social bookmarking comes from the fact that it helps a person to get his or her webpage to be viewed and shared all across the internet and become everyone’s favourite. An informative, well researched and well written article, blog or web site can quite easily achieve omnipresence on the net. Research has shown that even with the advent of so many social bookmarking sites, a large number of people who use the internet regularly (almost 20%) still use the favourites tab on their computers to add and list their favourite web pages. While this traffic is very valuable, especially because of its repetitive nature, it just goes to prove that there are a lot of possibilities in converting these users to any one or more of the numerous social bookmarking sites, currently led by Delicious and StumbleUpon. It is only after connecting their website / blog page to a social bookmarking website can a user appreciate the full advantage of it and even monetarily gain from the increased traffic.

The social bookmarking system enables a person to categorise web resources and organising information in a more efficient manner than could be done earlier. Here the internet user saves links to web pages that they want to share or simply to remember. It may seem amateurish, but it enables a person to connect with like minded people looking for the same or similar information or resources, thereby creating a social group. The bookmarks are in the public domain but these can be saved privately by an individual or shared between select people, which again makes it private.

The importance of social bookmarking comes from a number of inherent features. For instance, instead of using browser folders, providers of these services use the more informal tags (or a combination) and allows gathering of information about how many users have bookmarked a particular tag and also to view these bookmarks. Tag relationships actually lead to creation of clusters of tags and bookmarks, allowing ease of use. Sharing, tagging or saving of new bookmarks helps the millions of users who access these to get very specific information and this is helped by the web feeds provided by most of the bookmarking services. In fact even more user friendly functions are now available, such as emailing of bookmarks, also their ratings and comments on them. Web annotation and import / export of bookmarks are also possible.

Many people use social bookmarking to get traffic to their websites. This is done by posting links to your site or blog from the social networking websites by using tags or keywords to categorise the bookmark. With the increasing popularity of social bookmarking services, the opportunities and benefits that can be derived from it also increases. And as the bookmarking is done by physical people, as opposed to software, the relevance of the matter also increases substantially.

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